Drake promotes his new album with a HUGE stunt

This could be the COOLEST PR stunt yet!

We told you the other week how Drake froze some seats at a basketball game to promote his upcoming album 'ICEMAN'.

Now, Drake has installed a massive ice block in Downtown Toronto with his release date inside.

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Fans are eagerly waiting to see how long it will take for the ice to melt.

Drake fans predict when the giant ice structure in Toronto will melt and the drop date of ‘Iceman’ 👀🧊

What do YOU think? 🫵 #Drake #Iceman pic.twitter.com/LXo8Vx7RSf

— MuchMusic (@Much) April 20, 2026

However, some fans are getting in on the action and even trying to melt the ice.

Drake fans are using flamethrowers and pickaxes to melt the Iceman structure faster 😭🎥 pic.twitter.com/DHPPlLxOwb

— Daily Noud (@DailyNoud) April 20, 2026

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Drake promotes his new album with a HUGE stunt

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Drake promotes his new album with a HUGE stunt

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